Discover the art, the stories and the soul of flowers on a 3-day experience.
A floral adventure for dreamers, creators and anyone who’s ever wanted to learn about flowers
Flora and Story is a first-of-its-kind immersive journey into the heart of the Netherlands, the world’s floral capital, created for anyone who loves beauty, travel, and unforgettable experiences. No previous experience is needed, only curiosity.
Over 3 extraordinary days, you will wander through endless tulip fields, dine surrounded by blooms, and step behind the scenes of remarkable greenhouses and the places where flowers are born, discovering a world few people ever get to see.
Curated by global wedding experts Nadia Duran and Samar Shawareb of Arabia Weddings, Flora & Story opens doors that are rarely open. Designed for aspiring wedding planners, event stylists, and anyone who wishes to deepen their connection with flowers, this journey blends hands-on discovery with inspiring places and extraordinary people. You will leave inspired and changed, with new confidence, meaningful international connections, and a story you will carry long after you return home.
This is for you
Whether you work in a creative industry or simply have a love for beauty, travel, and flowers, Flora & Story it’s a once-in-a-lifetime experience.
This immersive journey invites you to wander through tulip fields, dine among blooms, and step inside world-renowned greenhouses in the Netherlands, while learning the Art and Stories behind floral design.
You will gain hands-on experience, meet the people who grow the world’s most beautiful flowers, and leave with new skills, new connections, and unforgettable memories that stay with you long after the experience ends.
For those who say YES to unforgetable experiences
3 days that become part of your life story.
Some experiences stay with you long after you return home.
Imagine waking up to fields of colour, long tables dressed in flowers, and days that unfold slowly and beautifully.
This is a few days where you step out of routine and into a world made of detail, craft, and quiet inspiration, where conversations last longer, meals are shared among blooms, and every place you visit has a story behind it.
Your journey starts here.
Being welcomed and taken care of from the moment you arrive: Airport pick-ups from Amsterdam Airport to your chosen accommodation
Moving through the Netherlands together: Private group transfers between all scheduled locations in Amsterdam and the Dutch countryside
Creating with your hands: Hands-on floral masterclasses guided by Nadia Duran and Samar Shawareb, and other international experts
Working with beauty: All workshop materials and fresh seasonal florals
Sharing long, unforgettable moments: Curated meals throughout the program, featuring a floral-inspired gastronomy experience by renowned Chef Michael Cervino
Walking through legendary tulip fields: Guided visits to iconic tulip fields and world-renowned greenhouses
A front-row seat to King’s Day: Experience the Netherlands’ most beloved celebration from a private canal boat, floating through Amsterdam’s canals amid colour, music, and festivity.
Experience moments usually reserved for insiders: Exclusive styled experiences and behind-the-scenes access to Dutch floral culture
Have your story beautifully captured: Dedicated photo and video gallery for each participant, with professional content to share and keep
Connect with a small circle of like-minded people: Intimate networking opportunities with like-minded creatives
A grand finale celebration: Celebrate on one of Amsterdam’s iconic rooftops, closing the journey with breathtaking views over the city
A thoughtful welcome: A beautifully designed welcome pack and a special Flora and Story keepsake